Astalift implements an exclusive 4D ( four dimensional ) approach for its skin whitening treatment: 1) Surface Whitening: 2) Deep Whitening 3) Inner Whitening 4) Longer Whitening.
Surface Whitening – An outer whitening for normal spots by protecting them with sunscreens and creams that form a light veil over the skin. It blocks the generation of spots by controlling the signals
" Whitening process by skincare product should take place at deep level where the products can penetrate into cellular level and preventing the formation of spots "
that form melanin, controlling the transfer of melanin to skin and then promotion of turnover rate of skin cells.
Deep Whitening – This is a whitening at dermal ( dermis ) layer where cell renewal and regeneration take place for healthy appearance. Deep whitening enhances collagen formation and controls the generation of both active oxygen and MMP ( Collagen Decomposing Enzyme ), as they are being produced when exposed to UV light. The active oxygen and the MMP allow for formation of holes in the deeper dermis layer where melanin can easily sink in causing permanent spots. By encouraging the formation of collagen in the dermis layer will replace back the lost collagen as well as restoring back the healthy state of the skin.
Inner Whitening – Whitening process
by skincare product should take place at deep level where the products can penetrate into cellular level and preventing the formation of spots by infusing them with the whitening ingredients.
Longer Whitening – Astalift believes in patience makes perfect as whitening process takes time to develop. Diligently following a skincare regime will give you a lasting approach for fairer and brighter skin tone.
Image Right - Astalift Whitening Anti Aging Series – The Power Of White
Having the whiter skin appearance seems to be an obsession with Asian women and in Japan, it even appears that almost all the 4th year girls in elementary schools have some sort of skincare program with them to make their skin lighter.
Shiseido’s past history in skincare, especially in the skin lightening is renowned, dating back some 100 years. This Japanese pharmaceutical base has combined the Japanese tradition with the sense of beauty,
" For the anti aging solution, the Cassumunar extract G is included and it is touted to stimulate collagen production for the skin’s firming effect "
mirrors the hybrid nature of Shiseido itself and its never-ending pursuit of spirit of innovation and for world class products is legendary. From their broad and passionate research, the researchers at Shiseido have understood that female hormones will diminish with age and so is the skin’s ability to generate elastin and collagen. This is what is going to happen next, the women’s skin becomes less firm and supple as they aged. Introducing Shiseido’s latest solution for aging skin as well as
skin lightening - the Revital Whitening Serum AA EX, created with 3 skin whitening elements: 1)
Gambir ( Uncaria ) extract - a tropical plant for preventing pigmentation, freckles and dark spot on face
2) Vitamin C Ethyl - halting and diluting the melanin pigmentation and 3) 4MSK - a blemish whitening agent made from Potassium Methoxy Salicylate for preventing new melanin formation.
For the anti aging solution, the Cassumunar extract G is included and it is touted to stimulate collagen production for the skin’s firming effect. This Shiseido Revital Whitening Serum AA EX serum is formulated exclusively for the Asian skin and for women with age >35.
Image Right - Japan’s Shiseido Revital Whitening ( Aging 3D ) Serum AA EX
The 2 newer product members added to Clarins White Plus HP series are the - The Whitening Velvet Emulsion SPF 20 and Whitening Velvet Emulsion ( doesn’t have the SPF ) come in super lightweight textures and super smooth fluid for your skin lightening.
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The Emulsion SPF 20 – A day moisturizer cream containing the actives from Alchemilla extract, which reduces excessive melanin transfer, the Biotin and Raspberry extract that reduces melanin formation , meadowsweet extract which protects against shine and UV filter defense
" Only the flowers are being used for making the White Plus HP and the roots are left untouched so that the nature’s ecosystem is not affected "
and finally the White Tea extract help to protect against UV and pollution. •
Velvet Emulsion - Day / night moisturizer containing the extracts from the enchanting sea lily, Alchemilla, Raspberry and Parsley are touted to ensure a light and fair skin tone. The Sea Lily, being the most captivating of all Lillies possesses remarkable resistance and its chaste whiteness was the reason why it attracted the attention of many researchers. In Clarins R&D laboratory, about 50 different plants are tested annually without a hint how the results will be and the awesome benefits from Sea Lily was actually discovered by accident. Sea Lily took approximately 4 years for testing to final discovery in Clarins R&D
laboratory. It was in this lab that Sea Lily was found to have remarkable ability to control melanin formation and excessive transfer resulted from aging, stress, ageing or UV exposure.
Only the flowers are being used for making the White Plus HP and the roots are left untouched so that the nature’s ecosystem is not affected. Apart from this, Clarins also grows Sea Lily in its specially designed greenhouse to safeguard consistent supply of the flower throughout the seasons.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
The Raspberry, being the 2nd plant extract for newer product from Clarins White Plus HP series, is a perennial plant just like Alchemilla is harvested from the Europe mountainous regions by Clarins. A perennial plant is a plant that lives longer than 2 years. Scientists have discovered that the Raspberry has high level of Vitamin C and flavonoids providing exceptional skin repairing and energizing characters making it a favorite ingredients for many skin serums.
In its cutting edge formula – the HP Lock-Around System ®, Clarins has actually merged the Rapsberry extract with the new generation Vitamin C, the Ascorbyl acid-2-glucoside. This combination will
" In its cutting edge formula – the HP Lock-Around System ®, Clarins has actually merged the Rapsberry extract with the new generation Vitamin C, the Ascorbyl acid-2-glucoside "
make your skin lighter by constant skin dispersing action that provides a long term that fights the free radical and melanogenesis. The Parsley, the 3rd plant extract, unlike the Alchemilla and Raspberry is a biennial plant harvested around the globe as a culinary herb. A biennial plant is a flowering plant that has 2 years of lifespan. The Parsley is always associated with folklore and old beliefs that still seem to be told until today in the western continents. Although being rich in minerals and vitamins and having unique taste and scent for culinary,
it has amazing high level of vitamins A and C that is useful in
lightening skin tone.
The extracts of these 3 plants ( Raspberry, Parsley and Alchemilla ) as mentioned in this previous article are available in Clarins White Plus’s newest members, and they will make your skin lighter by restoring the skin transparency, boosting radiance and improving the blood microcirculation.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
Astalift was launched in Japan in 2006 / 2007 as anti aging series to help women obtain wrinkle free and younger looking skin. It is a high-end anti aging skincare brand and the meaning of ‘Astalift’ is from the words ‘Asta’( tomorrow )and ‘lift’ ( lifting of inner emotion ).
Astalift brand was created from Fujifilm’s life-sciences division as a result from diversification program. Fujifilm is a renowned firm for color firm and they did not rule out the fact that this uncharacteristic
" they did not rule out the fact that this uncharacteristic move by introducing Astalift to the market was one of the concerns for their diminishing global sales "
move by introducing Astalift to the market was one of the concerns for their diminishing global sales. To compete head on with the more established Japanese big boys like Shiseido, Kanebo and SK II will be an epic battle that deserves front seat attention. Fujifilm was created in 1934 firstly as photographic film maker for negative film, motion picture film and other photographic products with US Eastman Kodak as its main competitor. Later, Fujifilm expanded itself into the field of imaging solutions Synapse medical system, recording media, digital cameras, x-ray imaging, photofinishing equipment, optical products, digital endoscope system and lately the pharmaceutical, skincare and dietary supplements under the new division of life-sciences.
Apart from its main anti aging series Aka no Chikara – ‘the power of red', Astalift has a total of 5 products for the Shiro no Chikara - ‘the power of white’ - anti aging whitening series for
making skin lighter at this point of writing and all of them have the presence of Astaxanthin as the main ingredient:
• Whitening Lotion
• Whitening Cream
• Whitening Essence
• Whitening Mask
• Day Protector White SPF 50/PA+++
Image Right - Astalift Whitening Anti Aging Series – The Power Of White
The captivating Sea Lily is not the only botanical extracts found in the Clarins White Plus HP serum series, but among all the products belonging to Clarins, it is only from this product series ( White Plus HP ) that the Sea Lily is used.
The other active botanical extracts found in White Plus HP are the Daisy, Parsley & Birch and Camomile or Chamomile ( which is another species of Daisy ). The daisy has the anti-free radical polyphenols ( skin lightening mechanism approach 1 )
" Chamomile is famed for its medicinal properties since the ancient times and used for the anti-inflammatory and soothing action "
that can protect your skin against UV assault, soothes and calms the stressed skin. The daisy is also efficient in restoring freshness, clarity and
making your skin slighter. Chamomile is famed for its medicinal properties since the ancient times and used for the anti-inflammatory and soothing action. Together with Parsley & Birch, they formed a patented complex for helping to restore skin brightness, clarity and uniformity and controlling the hyper pigmentation at its source. For the newer members from the White Plus HP series, they will contain botanical extracts from Alchemilla, Raspberry and Parsley. Alchemilla, nicknamed ‘lady’s mantle,’ is a tiny garden herb plant which was used for medicine in those old days to treat problem related to female. Shaped like a fan with small teeth at tips, it is a sacred plant to
the Nordic countries during Renaissance area where it was famed for restoring women's youth and beauty.
The Alchemilla will exhibit an enchanting scenery of thousand pearls in the morning just like in Alice In Wonderland by the dew that sits on its fan-shaped petals due to water tension. Try to grow some of these charming plants in your garden. High in tannin content, the Alchemilla will give a good astringent and toning properties. The combination of the tannins with flavonoids will create an effective free radical scavenger that can soothe irritated skin.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
At the coast of Brittany, France, you will find the captivating Sea Lily being grown there by Clarins, the French skincare giant for its White Plus HP serum series which is targeted for lighter, brighter and more beautiful skin.
A little bit about Clarins, it is the 1st luxury skincare company to use 100% pure plant ingredients and apart from the skincare, it also has presence in women make-up products and fragrances under the
" In Asia, it is called the White Plus HP, whereas in North America and Europe, it is the Bright Plus HP "
name of Azzaro, Mugler and Clarins. In Europe and France, it is the No:1 skin care company. The Sea Lily ( Pancratium Maritimum ) is believed to have the capability for suppressing the extension of dendrites - the “arms” of melanocytes ( found in the basel layer of the epidermis ) which can supply melanin pigments to our outermost skin layer which is the epidermis layer. The Sea Lily is originated from the Turkish coast but later swept across to the costal of Europe. A truly amazing phenomenon by its own, the Sea Lily’s seeds have crossed continents by surviving the harsh wind, salt-laden conditions and the soaring sun. It is the incredible resistance of the Sea Lily that caught the attention of many, especially Clarins. It was later discovered from their Laboratories that the Sea
Lily extracts have exceptional brightening power and was capable of suppressing the dendrites.
In Asia, it is called the White Plus HP, whereas in North America and Europe, it is the Bright Plus HP. They are both actually similar, just different by names but be expecting the casings be different in outlook. Just like other cosmetic giants, it certainly has done lots of research and market studies and choosing the right casing to suit different cultures and geographical locations is of no simple decision.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
Its inventive packaging comes in a 2 in 1 tube. So, how does this L’Oreal Paris White Perfect Day & Night Spot Corrector's mechanism work? During the day, the day-time concealing treatment protects the spots from getting even darker and gives the skin an immediate coverage with UV shielding by its SPF. However, do not expect it to work like a perfect concealer as its job is just for substitution as its main aim is to target spots, the rest are secondary.
While at night-time, the intensive spot corrector essence neutralizes melanin formation to reduce the appearance of darks spots. Hence, this 2 in 1 formulation will
make your skin become lighter and
" If you are to tackle pigmentation spots on skin specifically, a spot corrector would be a wise choice "
brighter, so much so you that you could say farewell to your old spot. Well, since they are so many products offered by L’Oreal White Perfect series, and the hardest part is when coming to make a decision you are obviously spoiled for choice. If you are to tackle pigmentation spots on skin specifically, a spot corrector would be a wise choice. This new White Perfect Day & Night Spot
Corrector is designed for this job with a targeted formula to remove pigmentation spots and eventually making your skin lighter. For the day treatment, it is recommended to be applied after moisturizing but before using the sunscreen / primer and the for the night treatment, it is to be used before serum application.
The sun protection is just merely adequate at SPF 17 and you won’t be surprised if users may tend to apply additional sunscreen for extra protection. Regarding the aroma, it has quite a strong but enchanting flowery scent.
Image Right - White Perfect Day & Night Spot Corrector By L’Oreal Paris
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