Japan is the world’s biggest and world’s most demanding skincare market, and only rank 2nd place to United States for biggest cosmetic market. The tanned skin may be a craze in the West, but a bright and white complexion is desired by women all over the globe.
" Taking the Japanese geisha for an example, established their hallmark with white pancake face make-up well before these times "with this article. In India, when a run of advertisements on the TV showed a female was successful because she got her skin lightened with the cosmetic, it ignited a frantic national debate almost blew out of proportion. Taking the Japanese geisha for an example, established their hallmark with white pancake face make-up well before these times. In ancient Japan, dermal awareness was a preoccupation with extra emphasis on fair, translucent and perfect skin as beautiful skin has been equated with beautiful women and today in Japan, the obsession for beautiful skin has becoming more like a cult.
Surprisingly, the admiration for whiter skin tone is certainly not limited to non-Caucasians who are born with whiter and fairer complexion. Ladies in the medieval era from Britain, Italy, Spain and France used their homemade ‘Harry Porter’ cocktails consisting such as figs, poppy seeds, egg whites and vinegar to make their skin whiter and brighter.
White Lucent series is specially created to brighten skin discoloration due UV, replacing the obsolete Shiseido UV White series, which is another popular and successful products by Shiseido.
- Image Right - Shiseido White Lucent Brightening Series