Estée Lauder CyberWhite EX Range – Skin Brightener ( 1 of 3 )

Most people will agree that on March / April which coinciding with Spring / Summer time is often the selected months for most skincare giants to launch their new skin brightening arsenals as to entice and feed the insatiable market. Well, when come to this everlasting and never ending debate, most skincare companies argued that the products advocated by them are not mere creams and lotions put into vivid packaging simply to amaze the customer.

A lot of trials, science, research and cutting edge technology go into the making of these products to help women / men to improve their looks and for the comprehensive skin brightening system by Estée Lauder, the CyberWhite EX range, holds no exception. Quoting the Visionnaire LR-2412 4% Advanced Skin Corrector Serum by Lancome,

" To address this problem, Estée Lauder has developed a highly targeted cutting edge technologies called the CyberWhite EX range to reduce these 3 most common spots found in women "

another division from L’Oreal as an example. According to Lancome, their Visionnaire LR-2412 4% was a result of 12 years of research from repeatability studies, production trial run, production upscale run and finally to the final phase of commercial viability. The number 2412 signifies the total number of trials conducted to achieve the final formulation and many will find this figure quite astonishing . Researchers from Estée Lauder reveal that our skin always has a “backflash” for previous micro-disturbance deep within the surface. These sensitive areas will have the tendency for a pathways for repeated disturbance that kick-start a series of subsequent reactions that resurgent at same spot at same area. To address this problem, Estée Lauder has developed a highly targeted cutting edge technologies called the CyberWhite EX range to reduce these 3 most common spots found in women:

• Faint spots just beneath the skin’s surface
• Tiny surface spots
• Hard to get rid ageing spots
The newer Estée Lauder CyberWhite Brilliant Cells range was launched in early 2011, which is a year later after the 1st launching of the EX range. The EX range is described as ‘intensive care’ whereas the Brilliant Cells range is for the ‘essential care’, having 8 products altogether at this point of writing.

Image Left - Estée Lauder CyberWhite EX Range