Astalift was launched in Japan in 2006 / 2007 as anti aging series to help women obtain wrinkle free and younger looking skin. It is a high-end anti aging skincare brand and the meaning of ‘Astalift’ is from the words ‘Asta’( tomorrow )and ‘lift’ ( lifting of inner emotion ).
" they did not rule out the fact that this uncharacteristic move by introducing Astalift to the market was one of the concerns for their diminishing global sales "move by introducing Astalift to the market was one of the concerns for their diminishing global sales. To compete head on with the more established Japanese big boys like Shiseido, Kanebo and SK II will be an epic battle that deserves front seat attention. Fujifilm was created in 1934 firstly as photographic film maker for negative film, motion picture film and other photographic products with US Eastman Kodak as its main competitor. Later, Fujifilm expanded itself into the field of imaging solutions Synapse medical system, recording media, digital cameras, x-ray imaging, photofinishing equipment, optical products, digital endoscope system and lately the pharmaceutical, skincare and dietary supplements under the new division of life-sciences.
Apart from its main anti aging series Aka no Chikara – ‘the power of red', Astalift has a total of 5 products for the Shiro no Chikara - ‘the power of white’ - anti aging whitening series for making skin lighter at this point of writing and all of them have the presence of Astaxanthin as the main ingredient:
• Whitening Lotion
• Whitening Cream
• Whitening Essence
• Whitening Mask
• Day Protector White SPF 50/PA+++
- Image Right - Astalift Whitening Anti Aging Series – The Power Of White