The 2 newer product members added to Clarins White Plus HP series are the - The Whitening Velvet Emulsion SPF 20 and Whitening Velvet Emulsion ( doesn’t have the SPF ) come in super lightweight textures and super smooth fluid for your skin lightening.
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The Emulsion SPF 20 – A day moisturizer cream containing the actives from Alchemilla extract, which reduces excessive melanin transfer, the Biotin and Raspberry extract that reduces melanin formation , meadowsweet extract which protects against shine and UV filter defense
" Only the flowers are being used for making the White Plus HP and the roots are left untouched so that the nature’s ecosystem is not affected "
and finally the White Tea extract help to protect against UV and pollution. •
Velvet Emulsion - Day / night moisturizer containing the extracts from the enchanting sea lily, Alchemilla, Raspberry and Parsley are touted to ensure a light and fair skin tone. The Sea Lily, being the most captivating of all Lillies possesses remarkable resistance and its chaste whiteness was the reason why it attracted the attention of many researchers. In Clarins R&D laboratory, about 50 different plants are tested annually without a hint how the results will be and the awesome benefits from Sea Lily was actually discovered by accident. Sea Lily took approximately 4 years for testing to final discovery in Clarins R&D
laboratory. It was in this lab that Sea Lily was found to have remarkable ability to control melanin formation and excessive transfer resulted from aging, stress, ageing or UV exposure.
Only the flowers are being used for making the White Plus HP and the roots are left untouched so that the nature’s ecosystem is not affected. Apart from this, Clarins also grows Sea Lily in its specially designed greenhouse to safeguard consistent supply of the flower throughout the seasons.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
At the coast of Brittany, France, you will find the captivating Sea Lily being grown there by Clarins, the French skincare giant for its White Plus HP serum series which is targeted for lighter, brighter and more beautiful skin.
A little bit about Clarins, it is the 1st luxury skincare company to use 100% pure plant ingredients and apart from the skincare, it also has presence in women make-up products and fragrances under the
" In Asia, it is called the White Plus HP, whereas in North America and Europe, it is the Bright Plus HP "
name of Azzaro, Mugler and Clarins. In Europe and France, it is the No:1 skin care company. The Sea Lily ( Pancratium Maritimum ) is believed to have the capability for suppressing the extension of dendrites - the “arms” of melanocytes ( found in the basel layer of the epidermis ) which can supply melanin pigments to our outermost skin layer which is the epidermis layer. The Sea Lily is originated from the Turkish coast but later swept across to the costal of Europe. A truly amazing phenomenon by its own, the Sea Lily’s seeds have crossed continents by surviving the harsh wind, salt-laden conditions and the soaring sun. It is the incredible resistance of the Sea Lily that caught the attention of many, especially Clarins. It was later discovered from their Laboratories that the Sea
Lily extracts have exceptional brightening power and was capable of suppressing the dendrites.
In Asia, it is called the White Plus HP, whereas in North America and Europe, it is the Bright Plus HP. They are both actually similar, just different by names but be expecting the casings be different in outlook. Just like other cosmetic giants, it certainly has done lots of research and market studies and choosing the right casing to suit different cultures and geographical locations is of no simple decision.
Image Right - Clarins White ( Bright ) Plus HP Serum Series
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