The Shiseido White Lucent series is gorgeously encased in simple and sleek tubes and bottles with white color base signifying as being part of the brightening series. The caps for bottles and tubes are translucent rosy with bright highlighting prominently displayed at the middle.
This Shiseido series is free from the actual bleaching agent, and is one of the very few
brightening series that has not been troubled by the new US legislation barring the manufacturing and distribution of skin
" This Shiseido series is free from the actual bleaching agent, and is one of the very few brightening series that has not been troubled by the new US legislation barring the manufacturing and distribution of skin bleaching elements "
bleaching elements. When it comes to choosing which product from Shiseido White Lucent series to get, you are obviously spoiled for choice. Imagine, this series itself has a total of 14 products at this point of writing, enough to get you looming in quandary. So, let’s get back to the basic of skincare regimen of Cleasing, Toning, Moisturizing and finally Treating for beautiful skin workout. For the 1st beauty ritual which is cleansing, go for the

Brightening Cleansing Foam as it is found to be a gentle cleanser that can get rid of skin impurities and its ingredients contain clarifying agents and botanical extracts.
Next, for the preparation of skin for further treatment, opt for the Brightening Refining Softener. This softener which comes in light but enriched elements will exfoliate the dead cells as it contains the highly effective arbutin- brightener and suppressor to melanin and also the dual-target vitamin C.
Image Right - Shiseido White Lucent Brightening Series
Shiseido, being one of the pioneers in skin whitening technology, introduces the White Lucent series combining the 3 methods of whitening efficacies to improves skin’s clarity and making skin lighter – 1) Melanin production control 2) Skin re-texturizing 3) Relaxation of senses via fragrant florals.
In order to prevent excessive melanin formation, it is equipped with the brightening agent m-Tranexamic Acid, an inhibitor to melanin formation and also the powerful combination of complex
" Apart for the suppression of melanin formation, the White Lucent series also targets to re-define the skin texture as to permit the light reflection "
mechanisms originated from arbutin and “dual-target vitamin C”, this series is effective in combating UV related troublemakers such as the dark spots and freckles. Arbutin is normally combined with other active ingredients and has been used as
skin whitening agent since 1960’s. This complex mechanism will stabilize the Vitamin C without effecting its structures as Vitamin C in its pure state is unstable and can be broken down easily when subjected to external element, which in this case is the UV exposure. Vitamin C has good whitening properties. Apart for the suppression of melanin formation, this series also targets to re-define the skin texture as to permit

the light reflection to be more evenly on skin, which will increase the skin radiance appearance. In doing so, this series is equipped with gentle plant extracts such as the royal jelly and citrus peel as they will work in synchronization for skin protection and regeneration.
Finally, for the promoting the relaxation of senses as to reduce the stress and fatigue where stress is known to increase melanin level, tea rose element is incorporated into its formulation as to soothe those exhausted nerves.
Image Right - Shiseido White Lucent Brightening Series